Hunter Kelly
NYC
Creative strategist with 8 years of experience making ads.
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King’s Hawaiian rolls are a holiday season staple for families across the country, but many don’t realize their favorite bread brand also makes sandwich bread and buns for everyday eating.
STRATIGIC UNLOCK
You can’t scroll three flicks of the thumb without finding folks in your feed touting new ways to upgrade your favorite recipes. Kings Hawaiian’s perfectly soft and sweet bread can take any sandwich from meh to ohmygodthatsf*ckingamazing. This campaign showed families that any meal can be made more special with the simple addition of their favorite bread.