Hunter Kelly
NYC
Creative strategist with 8 years of experience making ads.
Resume
Bailey is a century-old hat maker who needed a rebrand classic enough for their western customers (read: cowboys) and stylish enough for their more urban, fashion-forward line.
STRATIGIC UNLOCK
While the cowboy working the ranch and the urbanite serving looks on Rodeo Drive may not seem like they have much in common, how they approach fashion is actually quite similar. The factor that unites them is intentionality. They know the belongings they choose to adorn themselves with aren’t just fashionable or functional, they’re a reflection of one’s values. And ultimately, we can all relate to using what we wear to signal what we care about and to manifest the kind of life we want more of.